Hello my name is Toby.
I've never done a pitch in an elevator before.
Obviously, brevity is key.
Things you need to know about me.
I am a passionate believer in advertising as a team sport.
I love it when everyone in an agency gets behind and celebrates the work.I love ideas that don’t feel like advertising ideas.
If I reflect on the work I make, it has always moved the needle.
That's my key strength I believe.
I make ideas that drive commercial outcomes.
Or behaviour change.
Or some kind of major reappraisal.
I don't do vanilla.
God knows there's enough of that shit out there already.I’m not so narcissistic as to believe that I'm some sort of unicorn.
You know, forever young. That’s bullshit.But I feel more in love with my job after thirty years in this business than I've ever done.
I get to good ideas faster with teams.
No brain atrophy.
I love what I do.
I'm good at what I do.My experience counts.
It gives me perspective and I think clients are crying out for wisdom right now because most of them are kind of shit scared.
Here is some of my work.
New work. Older work. And print ads.